The US pet supplement market crossed $900 million in 2023, and CBD products for animals represent one of its fastest-growing segments.[1] Innovet Pet Products, founded in 2014, helped build that category — and now sells a wide enough range of hemp-derived and non-CBD wellness products that the brand warrants a close look before you buy.
This article covers what Innovet actually makes, what certifications and testing they offer, where the science on pet CBD genuinely supports their claims, and where it doesn't yet. The goal is to give you enough information to decide whether their products belong in your pet's routine.
About Innovet Pet Products
Innovet was founded in 2014 in Sacramento, California, initially focusing on hemp-derived CBD oil for pets after the founders' own dog was diagnosed with cancer.[2] That origin story — real problem, personal motivation — is common in the pet wellness space, but Innovet has grown far beyond a garage operation. They now sell across dozens of product lines including CBD oils, soft chews, capsules, balms, and non-CBD supplements targeting anxiety, joint health, digestion, and skin.
Their hemp is sourced from US farms and they publish Certificates of Analysis (COAs) from third-party labs for their CBD products. COAs verify cannabinoid potency and screen for contaminants including heavy metals, pesticides, and residual solvents.[3] That's a meaningful baseline — many pet supplement brands publish no third-party testing at all. The COAs are accessible on their website, linked from individual product pages.
Innovet is not NASC (National Animal Supplement Council) certified as of this writing. NASC membership requires an independent facility audit and ongoing quality-system compliance — it's the closest thing the pet supplement industry has to a recognized quality standard in the absence of mandatory FDA pre-market approval for supplements.[4] The absence of NASC certification doesn't mean the products are unsafe, but it's a gap worth flagging.
The FDA does not approve CBD products for use in animals, and has not established a legal pathway for marketing CBD as a dietary supplement for pets.[5] Innovet, like all pet CBD brands, operates in a regulatory grey zone. Their marketing language is generally careful — they reference "supporting" behaviors rather than treating conditions — but buyers should understand that no pet CBD product has FDA-approved veterinary drug status.
Top Products Worth Knowing
PurCBD+ Full Spectrum Hemp CBD Oil for Pets
This is Innovet's flagship product and the one with the longest track record in their catalog. It uses a full-spectrum hemp extract in an MCT oil base — full-spectrum means it retains minor cannabinoids and terpenes alongside CBD, which some researchers believe produces a more effective result than CBD isolate alone.[6] THC content is kept below 0.3% per federal hemp regulations. Dosing is by weight, and the dropper format gives you more control than chews. COA is published and scannable from the product page.
See price →CBD Dog Treats — Soft Chews
Innovet's soft chews combine CBD with supporting ingredients like chamomile and L-theanine for their calming SKUs, or with glucosamine and turmeric in their joint formulas. Each chew contains a fixed CBD dose (typically 2mg or 4mg), which makes tracking intake easier than oil for some owners. The ingredient lists are relatively clean — no artificial colors, no propylene glycol, which is an ingredient to avoid in pet products.[7] Always verify the current label because formulas do change.
See price →Advanced Allergy & Immune Soft Chews
This is a non-CBD product, which is relevant for pet owners who want to stay away from cannabinoids entirely. The formula includes colostrum, apple cider vinegar, and quercetin — ingredients with some evidence base for immune modulation in animals, though peer-reviewed veterinary data remains limited.[8] It's a reasonable option for dogs with seasonal skin irritation, but don't expect pharmaceutical-grade certainty about outcomes.
See price →CBD Oil for Cats
Cats metabolize compounds differently from dogs — they are deficient in certain liver enzymes that process many drugs and supplements.[9] Innovet's cat-specific CBD oil uses a lower concentration and a different carrier than the dog line, which reflects appropriate species-specific caution. That said, the veterinary evidence base for CBD in cats is even thinner than for dogs. If your cat is on any medication, check with your vet before adding CBD — cannabidiol can inhibit cytochrome P450 enzymes that process other drugs.
See price →VETCBD Hemp Tincture (Veterinarian Formulated)
Innovet's VETCBD line is positioned as their veterinarian-formulated tier, with a specific hemp:MCT ratio. The involvement of veterinary professionals in formulation is a plus, but "vet-formulated" is a marketing term — it doesn't carry a regulatory definition or guarantee.[10] Still, the COA documentation for this line has historically been among their more detailed, and the concentration options give flexibility for larger breeds.
See price →Why the Pet-Safe Filter Matters Here
The pet-safe">pet-safe filter on The Goods Filter flags products that avoid ingredients documented as harmful to dogs or cats, and where the brand provides meaningful transparency about what's inside the product. Innovet clears a meaningful bar here: they publish third-party COAs, they don't use ingredients like xylitol, propylene glycol, or artificial dyes that appear in lower-quality pet supplements, and their cat-specific formulations reflect awareness of feline metabolic differences. That earns them the tag — but the filter is about ingredient safety, not efficacy. Whether CBD actually helps your individual animal is a separate question the science hasn't fully answered yet.
There is genuine, emerging veterinary research supporting CBD's role in managing canine osteoarthritis pain and potentially reducing seizure frequency in epileptic dogs — a Cornell study published in Frontiers in Veterinary Science found statistically significant pain reduction in arthritic dogs given CBD oil.[6] The evidence for anxiety, skin, and immune applications is weaker. Any brand — including Innovet — that implies otherwise is getting ahead of the data.
Frequently Asked Questions
Is Innovet CBD oil safe for dogs?
Based on available evidence and their ingredient transparency, Innovet's CBD oils appear safe for most healthy dogs at recommended doses. They avoid known toxins like xylitol and use MCT oil as a carrier, which is well-tolerated by dogs. That said, CBD can interact with medications metabolized by liver enzymes — if your dog takes any prescription drugs, check with your vet before starting. The FDA has not approved any CBD product for veterinary use.
Does Innovet publish lab tests for their products?
Yes. Innovet publishes Certificates of Analysis from third-party labs for their CBD products. These COAs verify cannabinoid potency and test for pesticides, heavy metals, and residual solvents. You can access them from individual product pages on their website. Always check that the COA date is recent — a lab test from two years ago doesn't tell you much about the current batch.
Is Innovet NASC certified?
As of this writing, Innovet is not listed as an NASC (National Animal Supplement Council) member. NASC certification requires an independent facility audit and ongoing quality compliance monitoring — it's considered a meaningful quality signal in the pet supplement industry. Innovet does publish third-party COAs, which is a positive transparency step, but the NASC audit goes further than lab testing alone.
Can cats use Innovet CBD products?
Innovet makes cat-specific CBD oil with lower concentrations than their dog products, which is appropriate given that cats have different metabolic pathways. Cats lack certain liver enzymes that process many compounds, making them more sensitive to some ingredients. The evidence base for CBD in cats is thinner than for dogs, and the risk of drug interactions is real. Use cat-specific products only, start at the lowest dose, and loop in your vet — especially if your cat is on any ongoing medication.
Does the CBD in Innovet products get pets high?
No — CBD is non-psychoactive. THC is the compound in cannabis responsible for psychoactive effects. Innovet's products are derived from hemp, which contains less than 0.3% THC by federal law. At those trace levels, pets should not experience intoxication. Full-spectrum products do contain that small amount of THC, so if you need to avoid THC entirely, look for a broad-spectrum or isolate product instead.
References
- Grand View Research. (2024). Pet Supplement Market Size & Trends Report. Grand View Research. https://www.grandviewresearch.com/industry-analysis/pet-supplement-market ↩
- Innovet Pet Products. (2024). Our Story. Innovet Pet. https://innovetpet.com/pages/about-us ↩
- U.S. Hemp Authority. (2023). Certificate of Analysis Standards for Hemp CBD Products. U.S. Hemp Authority. https://ushempauthority.org/standards/ ↩
- National Animal Supplement Council. (2024). NASC Quality Seal Program. NASC. https://nasc.cc/quality-seal-program/ ↩
- U.S. Food and Drug Administration. (2023). FDA Regulation of Cannabis and Cannabis-Derived Products, Including Cannabidiol (CBD). FDA. https://www.fda.gov/food/cfsan-constituent-updates/fda-advances-work-related-cannabidiol ↩
- Gamble, L. J., Boesch, J. M., Frye, C. W., et al. (2018). Pharmacokinetics, Safety, and Clinical Efficacy of Cannabidiol Treatment in Osteoarthritic Dogs. Frontiers in Veterinary Science, 5, 165. https://www.frontiersin.org/articles/10.3389/fvets.2018.00165/full ↩
- American Society for the Prevention of Cruelty to Animals (ASPCA). (2024). Toxic and Non-Toxic Plants and Substances for Pets. ASPCA Animal Poison Control Center. https://www.aspca.org/pet-care/animal-poison-control ↩
- Mueller, R. S., Fieseler, K. V., Fettman, M. J., et al. (2004). Effect of omega-3 fatty acids on canine atopic dermatitis. Journal of Small Animal Practice, 45(6), 293–297. https://pubmed.ncbi.nlm.nih.gov/15206443/ ↩
- Court, M. H. (2013). Feline drug metabolism and disposition: pharmacokinetic evidence for species differences and molecular mechanisms. Veterinary Clinics of North America: Small Animal Practice, 43(5), 1039–1054. https://pubmed.ncbi.nlm.nih.gov/23890238/ ↩
- Federal Trade Commission. (2023). Health Claims in Advertising: FTC Guidance for Businesses. FTC. https://www.ftc.gov/business-guidance/resources/ftcs-revised-endorsement-guides-what-people-are-asking ↩